Get Google Analytics Breakthrough From Zero to Business Impact

[Get.pjEV] Google Analytics Breakthrough From Zero to Business Impact

[Get.pjEV] Google Analytics Breakthrough From Zero to Business Impact

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A complete, start-to-finish guide to Google Analytics instrumentation and reporting Google Analytics Breakthroughis a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation tracking and analysis strategies so you can understand what is helping or hindering your digital performance and begin driving more success. Google Analytics Breakthrough offers practical instruction and expert perspectives on the full range of implementation and reporting skills: Learn how to campaign-tag inbound links to uncover the email, social, PPC, and banner/remarketing traffic hiding as other traffic sources and to confidently measure the ROI of each marketing channel Add event tracking to capture the many important user interactions that Google Analytics does not record by default, such as video plays, PDF downloads, scrolling, and AJAX updates Master Google Tag Manager for greater flexibility and process control in implementation Set up goals and Enhanced Ecommerce tracking to measure performance against organizational KPIs and configure conversion funnels to isolate drop-off Create audience segments that map to your audience constituencies, amplify trends, and help identify optimization opportunities Populate custom dimensions that reflect your organization, your content, and your visitors so Google Analytics can speak your language Gain a more complete view of customer behavior with mobile app and cross-device tracking Incorporate related tools and techniques: third-party data visualization, CRM integration for long-term value and lead qualification, marketing automation, phone conversion tracking, usability, and A/B testing Improve data storytelling and foster analytics adoption in the enterprise Millions of organizations have installed Google Analytics, including an estimated 67 percent of Fortune 500 companies, but deficiencies plague most implementations, and inadequate reporting practices continue to hinder meaningful analysis. By following the strategies and techniques in Google Analytics Breakthrough, you can address the gaps in your own still set, transcend the common limitations, and begin using Google Analytics for real competitive advantage. Critical contributions from industry luminaries such as Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne and a foreword by Avinash Kaushik enhance the learning experience and empower you to drive consistent, real-world improvement through analytics. Business Technology News and Commentary - InformationWeek Every now and then an organization should do a bit of spring cleaning to keep its analytics team focused on the initiatives that actually help to achieve company goals Views from the front lines of the data-analytics Views from the front lines of the data-analytics revolution By Brad Brown David Court and Tim McGuire Deep Learning - MIT Technology Review Deep Learning With massive amounts of computational power machines can now recognize objects and translate speech in real time Artificial intelligence is finally Web Analytics 101: Definitions: Goals Metrics KPIs An understanding of these 7 standard web analytics definitions is the key to success: Objectives Goals Metrics Key Performance Indicators Targets Dimensions Forbes Welcome Forbes Welcome page -- Forbes is a global media company focusing on business investing technology entrepreneurship leadership and lifestyle PageRank - Wikipedia PageRank (PR) is an algorithm used by Google Search to rank websites in their search engine results PageRank was named after Larry Page one of the founders of Google Techmeme Blog tracking other technology blogs Business Analytics & Digital Business Why The Last Business analytics or solving business problems through better use of data is absolutely nothing new But every decade or so new technology takes a big leap forward InformationWeek News Connects The Business Technology InformationWeekcom: News analysis and research for business technology professionals plus peer-to-peer knowledge sharing Engage with our community Latest Topics ZDNet Latest trending topics being covered on ZDNet including Reviews Tech Industry Security Hardware Apple and Windows
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